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CAPTIVATE by Capturely | Episode 3 : Recession-Proof Marketing


With Special Guest: Marcia Barnes, CEO of Valve + Meter Performance Marketing


Weekly Topic: Recession-Proof Marketing



Guest: Marcia Barnes


About Marcia

Marcia has a rich history in leading and serving performance-based marketing organizations in the home services vertical. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based

Defender Direct (now called DEFENDERS). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.


She believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses her business leadership and personal stewardship on efforts to help others thrive. "As a Christian, I think my role is less about telling others what to believe, and more about showing them what believers do." Marcia lives in Indianapolis and serves on many local boards including Truth at Work, YWAM and Homes of Hope. She is passionate about youth and mission work.


Visibility Creates Opportunity.


Through Captivate, we'll be exploring the dynamic branding space through building a community of professionals who understand the value of investing in personal, company, and employer brands to maximize their opportunities.


Success Matters. Meet leaders who are having success building connections between their people at the marketplace. People drive relationships, relationships drive revenue. Our goal is to help you connect who you are with where you’re going.



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