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How to Utilize Photography on Your Company Website


People respond to images, so including them on your company website is a must. Images enhance your business’s online space while making it easy to promote your brand and share a message. When it comes to photography, there are many ways to use it on your company website. Here are a few ways to use images.


1. Create a Photo-Based Blog

Company websites usually feature text-heavy blogs, but consider adding one that features your photos. Use a picture as the central part of every blog post with a brief description. Hire a professional Los Angeles headshot photographer to take photos that you can showcase on your blog. That way, you’ll be giving your current and potential customers a look at your services or products. It will help you show browsers what makes your company great and what you offer. Along with these benefits, when you include photos on your site, you’ll boost your site’s Search Engine Optimization or SEO. More internet browsers entering your site translates to greater visibility during online searches.


2. Add to the Atmosphere of Your Site with Color



Color in photographs is powerful. Use it to create a feeling or experience. For instance, if you include a lot of red, then your customers might read it as love, anger, or passion. You can use green to give your site a natural vibe and blue if you want to convey a sense of calm. Post colorful pictures to give your site a particular atmosphere. A popular website trend is to create a mood using monochromatic images, which are pictures featuring just one color in different tones. You can create this kind of effect with an online program. There are also various filters available that will allow you to create unforgettable effects. When you add a photo to your website, it can increase recollection by as much as 65%.


3. Pictures Allow You to Include Alt Tags

When you include an image description for your site’s SEO, then Google will be able to pick it up and include it with your page ranking. An alt tag is a picture’s text alternative. You’ll add it with HTML coding. This coding gives an image of a text description for the times when the photograph is unable to load. If you’re using a blog program like WordPress or Wix, adding the alt text is easy (see above). All you need to do is insert the copy to the photo when you’re in the process of uploading it to the program’s media library.


If you decide to use thumbnails, add a unique alt tag on your thumbnail images. That way, site browsers won’t pull up the thumbnails instead of your site’s main photographs. If you’re displaying different options of the same product, establish a base alt tag. Then, include separate descriptions of each photo. For instance, if you were showing hamburgers, you could include a description like “hamburger with guacamole” or “hamburger with bacon.”


4. Catch Their Eye with Photo Galleries and Grids

Image galleries and grids have been around for a while. However, there are some new trends that you can utilize to update your website. Add a grid gallery to present several photos. With the grid setup, it’s easy for people to browse through them. Obtain inspiration from Pinterest. Those who use it to attract attention often create stylized galleries. Use something similar for your company website. The setup adds ease to browsing while giving you a way to include descriptions with your images. Descriptions attract the attention of Google’s ranking system, and they give your customers information about a product that interests them. Statistics show that people have a stronger response when images appear during an internet search with local consumers experiencing a more significant reaction.


5. Use Photographs to Summarize Your Site

Add images to tell site browsers who you are and to provide information about your products, services, or content. Pictures say things that words cannot. People notice images first. Many internet users use Google images to locate the items that they’re looking for. When you have the right photographs on your site in addition to alt tags and notable titles, it is likely to increase your customer number. Almost two-thirds of people report that they learn through visual means.


6. Use Some of Your Own Images



Consider using some of your own images. This will give you unique photographs to use on your site while making it easy for you to avoid copyright problems. Hire a professional headshot photographer to take one-of-a-kind expert photos. Professional headshots require an additional cost, but it is worth the expense. You can also pay an online photography company a subscription to gain access to top-notch stock images. It’s best to avoid using free stock photos because in most cases, they are lower quality images. According to statistics, 67% of customers report that image quality matters when they are shopping for an item.


Los Angeles Professional Headshots


When you utilize photographs on your company website, you’ll see more internet traffic and fewer people leaving before signing up for your service or buying a product. Images do a great job of converting website visitors into consumers. They can also help you create relationships with those who visit your site. Be sure to use pictures that others can connect to, ones that make you approachable. A professional headshot photographer will help you give your site a polished look, one that will let your customers know that you are a quality company.

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