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The Importance of Brand Uniformity




When you start building your brand, one of the most important considerations is how to keep it uniform. To get brand consistency, make sure that the feeling you convey to your customers through your messaging stays the same across every platform and channel. For business branding, it’s also important to maintain a consistent and dependable flow of content. Here’s what you’ll gain with brand uniformity.


Recognition

Uniformity results in brand recognition. Think to a time when you drove past a billboard, listened to a commercial, or spotted an ad in a magazine and knew what company was responsible for it before seeing the name. You likely know the Nike, Starbucks, and FedEx logos on sight. You might even recognize a Geico commercial as soon as the company’s gecko mascot appears on your TV screen or the two M&Ms guys. You know these brands because they are consistent. Take a page out of their books and market consistently.


Trust

Statistics show that consumers are 71% more likely to buy something from a company or a brand that they trust. Developing a reputable image is vital to the success of your business. To show your consumers that your company is trustworthy, post content regularly, and around the same time every day, week, or month. Use the same platforms for specific content and keep your messages consistent. Also, consider posting business headshots. People trust companies more when they can see the face behind the organization.


Higher Revenue

Studies show that repetition works. It’s why you see the same commercials over and over again and why flashcards are an effective way to remember things. To make your brand unforgettable, expose people to it as consistently and as frequently as possible. The more your current and future customers see your marketing materials and branding; the more memorable your brand will be.


A Few Uniformity Tips

Choose the terminology, tone, and language of your business. Then, make sure that they are used on your website, social media sites, blog posts, product descriptions, and any other platforms that you’re using. Taking this step is an identifying mark. It will help people recognize your brand and business. When you’re inconsistent, it can be tough for customers to know who you are. It can also send them mixed messages, resulting in confusion. Maintain a direct message. Don’t leave anyone wondering what your company is about.


Take Business Branding Seriously

When you focus on business branding, you’ll likely see higher revenue. Statistics show that the average revenue increase due to brand consistency is around 23%. Consumers choose brands that maintain their consistency with messaging, advertising, and logos. Make sure that consumers are selecting yours.

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