Your brand is who you are. In the past, personal brands were less needed since there were fewer industry authors, brand blogs, and notable online publications. The internet and explosion of social media have changed all that. Consumers want to experience personal connections. If you can create a human-to-human link, then you'll be on the right track toward professional growth. Here are three ways to invest in your personal brand.
1. Define Your Brand with Professional Headshots
With technology being a part of our everyday lives, we are inundated by visual images now more than ever. Social media profiles are full of photos and videos of our lives. Along with this, ads and pop-ups are everywhere. Since visual images are a significant part of our personal lives, make sure that they're a vital presence in your work life as well with a professional headshot. Your headshot is your first impression. It's how you'll introduce yourself on a variety of platforms ranging from your website to all of your social media pages. Make sure that it's one you are proud to share by hiring a professional for your corporate headshots.
2. Elevate Your Social Media
Today, social media is one of the best ways to promote your business and invest in your brand. Social media allows you to reach more people. Be sure to focus on distributing informational content that will satisfy current customers and engage new ones. When it comes to personal branding on social media, work at developing a tribe that will help you get your content out there. Research the strategies of those who have gone before you, the ones who have developed followings on current channels that your audience knows and trusts. Keep in mind that people value networks of trust. Use this to your advantage.
eMarketer completed a company trust survey that determined 82% of consumers trust a company when the founder is on social media. This same survey found that 77% of them are more likely to purchase something from that company.
3. Seek Ways to Enhance Your Reputation as an Industry Expert
A great way to invest in your brand is to seek ways to enhance your reputation as an industry expert. Do this by accepting industry invitations. For instance, if you're given a chance to author a byline in an industry publication or speak at a conference, take the opportunity. Doing so will provide you with a place to showcase your ideas and thoughts in a way that resonates with people. They are likely to be interested in your business, allowing you to grow your company.
Your Personal Brand is Important
When it comes to promoting your business, know that you are an essential part of it. Make sure that your brand reflects your company's objectives and your core business goals. It's also imperative that your brand authentically shows who you are. Investing in your brand is a good use of your time and advertising budget.